Be More. Serve More.

Did You Know?

Companies that advertised and continued to have
strong Marketing plans during the 1981-82 recession
had sales of 256% higher than those who cut their budgets?

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Replies to This Discussion

Permalink Reply by Chris Tomlinson on February 12, 2009 at 10:22am: Well I definitely didn't know that, but I guess I'm not surprised. Time and time again it's been proven that cutting your marketing does nothing more than hurt you.

But it's easier for the bean counters to cut that portion of their budget than cutting production.; ▶ Reply to This

Permalink Reply by Greg McCrory on February 12, 2009 at 10:46am: Your right, and it would stand to reason the bonuses for the top are the last to go.; ▶ Reply to This

Permalink Reply by Dave Strader on February 12, 2009 at 5:44pm: Greg,
One more comment. Just finished a meeting with one of my clients who is getting 50% more Requests for Quote from their web advertising than last year... all of them are looking to replace suppliers who are out of business or reducing capacity. They have even picked up some JIT jobs for immediate production because the competitor shut down and they were the very easy to find on the web.; ▶ Reply to This